BLOCK BRANDING FOR KARRINYUP SHOPPING CENTRE
RETAIL DEVELOPMENT GRAPHICS
THE BRIEF
Karrinyup Shopping Centre underwent a major $800 million development which saw the premier fashion and lifestyle destination almost double in size at the end of 2021.
With demonstrated experience in retail and redevelopment graphics coupled with the size and capabilities of its team, Discus was engaged to deliver a range of graphics as part of the development.
Working closely with Block Branding, an important requirement of the brief was to deliver quick turnarounds.
Check out the project video here.
WHAT WE DELIVERED
We adopted a collaborative approach while working with the creative agency, client and the hoarding supplier to help ensure a seamless and responsive service.
Our team provided advice and recommendations in terms of the best products to suit the varying hoarding bases and conducted measures of all areas.
With a large team and comprehensive suite of print technology, we were well placed to deliver 24hr turnarounds on print production and installation from receiving artwork.
Our large signage installation team worked through the night, installing all graphics outside trade hours.
A mixture of products and applications were implemented and included:
- Self adhesive vinyl hoarding graphics (over 750 linear metres)
- Sail track banners (over 400 linear metres)
- Banner mesh (500 linear metres)
- Escalator wraps
- Window graphics
THE RESULT
Block Branding and Karrinyup Shopping Centre are ecstatic with the quality of the graphics delivered throughout the development.
The standard of the print reproduction and installation is reflective of the premium nature of the retail destination.
Our clients are very impressed with the professionalism and responsiveness of our team in delivering outstanding service throughout the project.
