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PRINT LOGIC FOR FORREST CHASE

COLOURS OF SPRING ACTIVATION


THE BRIEF

We collaborated with Print Logic and Mardie & Co. to deliver this retail activation that celebrates the colours of spring.

The goal for the activation was to inject colour into Forrest Chase to attract patrons for the spring retail season.

WHAT WE DELIVERED

After a site visit and measure, we recommended products to best suit the graphical requirements.

The idea of the window graphics was to create a rainbow road from the ground floor stairway to the level one thoroughfare.

A special consideration was to use a vinyl that would allow the spring sun to reflect the colour of the window graphics onto the grey walkway.

The colourful graphics were also executed across the centrepiece of the communal tables adjacent to the stairway. We used a block-out vinyl with sandtex laminate for this application.

THE RESULT

The result in a retail activation that validates how colour can truly transform and uplift a space.

Through the clever use of otherwise static fixtures, the campaign has demonstrated how any surface or substrate has the potential for graphical applications.

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