BOARDWALK PROMOTION HOARDING
JLL FOR ISPT
THE BRIEF
Discus has been working with JLL and Zebra Creative on hoarding graphics for ISPT’s $100 million redevelopment of the iconic Forrest Chase precinct from early 2018.
To promote a new $30,000 holiday competition for a lucky Myer shopper, we were briefed to roll-out new attention-grabbing hoarding graphics in the pedestrian tunnel connecting Perth train station with Forrest Chase.
The hoarding graphics needed to be vibrant and engaging – with the aim of driving traffic to the major retailer.
WHAT WE DELIVERED
Working with several stakeholders under a tight time frame that allowed no room for error, our team delivered bright photographic quality hoarding graphics that included:
- Aluminium composite panel with anti-graffiti laminate coat
- Sail track banners
- Floor graphics
THE RESULT
The result is a space transformed into a three-dimensional walkway experience.
The hoarding application takes promotional activation to new heights and demonstrates the possibilities available when there is great creative collaboration and freedom.
