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BOARDWALK PROMOTION HOARDING

JLL FOR ISPT


THE BRIEF

Discus has been working with JLL and Zebra Creative on hoarding graphics for ISPT’s $100 million redevelopment of the iconic Forrest Chase precinct from early 2018.

To promote a new $30,000 holiday competition for a lucky Myer shopper, we were briefed to roll-out new attention-grabbing hoarding graphics in the pedestrian tunnel connecting Perth train station with Forrest Chase.

The hoarding graphics needed to be vibrant and engaging – with the aim of driving traffic to the major retailer.

WHAT WE DELIVERED

Working with several stakeholders under a tight time frame that allowed no room for error, our team delivered bright photographic quality hoarding graphics that included:

  • Aluminium composite panel with anti-graffiti laminate coat
  • Sail track banners
  • Floor graphics

THE RESULT

The result is a space transformed into a three-dimensional walkway experience.

The hoarding application takes promotional activation to new heights and demonstrates the possibilities available when there is great creative collaboration and freedom.